Hot Skwash is a luxury home decor brand based in Portland, Oregon. Specializing in handmade sculptures that encorporate aspects of and is inspired by nature, the company tailors to a demographic of women interested in gardening, fashion and home styling. I was brought on to revamp the website and respective social media pages with a more personable yet glamorous feel, highlighting the beauty of the collectable artworks. I worked directly with the owner to create a more on-brand, streamlined user interface full of appealing imagery to drvie sales.

Establishing a new and organized catalog and navigation menu, a “digital storefront”, was vital, as well as immediately inspiring clients with potential ways to style their Hot Skwash finds as seen in the various lifestyle shots.

Understanding that Hot Skwash provides a niche range of collectable works, providing clients with an engaging opportunity to learn more in an accessible manner was also important in the redesign. Additionally, establishing trust with clients by clearly disclosing policies and a mission statement was something that was missing in the original web design. Since Hot Skwash primarily operates via e-commerce, educating clients on sizing and styling their Hot Skwash pieces before purchases is crucial. Designing a comprehensive size guide for the website improved client satisfaction and reduced the number of returns.

Created engaging content for Facebook, Instagram and Pinterest, posting on a systematically regular basis in order to gain a consistent following and boost sales.

Collaborated with Cornerstone Web Design to run Google Ads, Meta ads, and finetune SEO.